refresh lawless: ComScore: Android remains on top in the US, but iOS makes gains

Saturday, April 6, 2013

ComScore: Android remains on top in the US, but iOS makes gains

ComScore OS data

Google and Apple continue their significant lead over other platforms

After months of increasing growth, Android has hit a small bump in the road. The latest comScore data for the US shows a decrease in Android's market share by 2 points between November 2012 and February 2013, falling to a total of 51.7%. During the same time, iOS climbed 3.9 points to a total of 38.9%. Microsoft also saw a small increase in mobile OS market share, while Blackberry continued to lose footing. Growth was stagnant for Symbian, showing no change whatsoever. When worldwide market share is considered, Android holds a commanding 70-percent of the market.

With Android's significant lead over the number 2 platform (iOS), it's going to take a lot more than a small fluctuation or two to close the lead on between Google and Apple. However, a few more fluctuations in the next comScore reports would not be surprising. We're just over a month away to see what changes to Android Google has up its sleeve, and rumors are already flying about huge changes to iOS this year.

ComScore hardware data

On the hardware front, Apple continued to move forward as it remained in the top spot, while Samsung finished with a strong second place. With a 3.9 point increase, Apple now has 38.9% market share as an OEM. Samsung totals out at 21.3%, thanks to a 1 point increase. HTC, Motorola, and LG were not so fortunate from November 2012 to February 2013, with each seeing a slight market share decrease.

Things are going to get interesting for top OEMs in the coming months, with the immanent release of the Samsung Galaxy S4 and Apple's newest iPhone(s). Will Samsung's 'Experience Shops' and its newest flagship phone be enough to overtake Apple in the near future? I'm sure Samsung is betting on it. How will your dollars be voting? Hit the comments to let us know.