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Tuesday, June 5, 2012
Russian Internet Market Booms As Access Spreads
How many Internet users are there in Russia? How big are the Russian Internet advertising and e-commerce markets? If you lie awake at night wondering, you're not alone. Trying to get a handle on this market is not easy, such as are the language and cultural barriers. There's a lot of interest in IPO'd businesses like Yandex and Mail.ru but not a hell of a lot of info generally. English and German language blog TheRunet.com has collated a lot of the figures available and come up with a handy run-down on the market, with help from the Russian Association for Electronic Communications and the Interactive Advertising Bureau. The report covers a tonne of information about the "Runet" (the short-hand phrase for Russian internet market). You can download it free here.
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